Global Analytics and Tracking

 

 

Web analytics plays a crucial role in web marketing as it enables marketers to track all activity on their website and analyse and interpret the data to create effective and relevant online campaigns.

 

 

By tracking user activity on a website - from the keywords they used to the pages they visit, from visitor location to how many times they have been on the site - marketers can gain an understanding of who their visitors are and what they are looking for, which enables them to optimise campaigns and increase conversion rates.

 

 

The comprehensive data provided by tracking systems also enables marketers to measure costs, conversions and therefore return on investment accurately.

 

 

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