Online PR

 

What is Online PR?

 

The dictionary definition is: "A blend of search engine visibility and traditional public relations that disperses a company's message across the internet by way of online media outlets and search engines."  Otherwise known as SEO PR, this is a means to improving your online presence through news.

 

How does it differ from the traditional definition of PR?

 

Our focus is gaining visibility on key search terms, so the news contacts we have are different to those at a conventional PR agency.  We are also able to report in great detail, using our SEO expertise.

 

What can you achieve through online PR?

 

• We can achieve prominent results in the search engines very quickly depending on the competitiveness of the keywords.

 

• PR also generates back links. As news sites are well respected by the search engines, these are valuable links that can boost the page rank of a site.

 

• Communicate directly with journalists and potential customers - highlighting important products and services.

 

• Manage (and create) online brand reputation. PR is the most effective way to respond to negative search results and get ahead of competitors - it is easy to achieve multiple top level listings for your important search terms. It's also a cost effective and rapid way to establish a new brand

 

I have some news in English, but my market is global. Can you help me with PR in a number of languages?

 

Yes, this is the situation for many clients. We often use an English story as the basis for releases in other languages. We will take the English release and re-work it (not simply translate) to fit the needs of the particular country.

 

How do you measure performance?

During the month following distribution, we:

 

• Track the keyword performance of the story on selected news sites

• Collate clippings of the story's appearance

• Calculate a "visibility score"

 

How long do news / PR generated results last?

 

Many sites create permanent links for stories, giving them a unique, permanent url. These are as permanent as any organic results can be. Google News (the most important news search engine) lists news posted within the last month.  Blog postings are generally permanent; again each post will have a unique url.  Some temporary results are generated by sites picking up news for their "latest news" sections which show a selection of recent stories (picked by RSS) - they are refreshed very regularly, usually daily.

 

 

Our ideal news sites would check the following boxes -

 

• Prominence in search engine

• High page rank

• Well respected

• High traffic

• Relevant to subject matter

• Allows hyperlinks

• Allows image publishing

• Good network of media contacts (for press wires)

•  

Obviously not every site covers all these points. The sites we have had the best results from include international news wire services, online versions of print magazines, blogs and social bookmarking sites.

 

 

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