Local Domain Names

 

 

Careful selection and use of domain names makes a substantial difference to international web marketing projects. Local domain names  help in terms of geo-location and will always win over generic domain names for a number of reasons:

 

• They give much stronger signals for geo-targeting.

 

 

• Users generally prefer them and they contribute to performance through higher click throughs on search engine results pages (all other factors being equal).

 

• It is easier to convince webmasters or online directories to link to local domains - and links from them is also more attractive to online marketing partners.

 

 

 

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