Wild West Web3
Driving Web3 Brand and Growth Strategies
INTERNATIONAL DIGITAL MARKETING
International SEO Check List
International SEO describes the collection of activities which, combined, enable a web site to reach its target markets in multiple countries or regions. Despite impressions given to the contrary, international SEO is not simply about translating your web site into multiple languages and then carrying out standard search engine optimization techniques the way you did it in a single language. International SEO brings into play new issues and challenges to trap the unwary search marketer.
International SEO activities checklist - in typical workflow order:
1. International Opportunity Selection
Today the web is a truly global phenomenon and there are huge opportunities for web marketers...
2. Multi-language Keyword Research
Keyword research is one of the core fundamentals of search marketing and of international SEO...
3. Geo-location
Geo-location or geo-targeting is concerned with ensuring that the correct pages of your web site...
The major western search engines - Google, Yahoo and Microsoft - have all provided tools to help with...
5. Local Domains vs. Generic Domain Names
Careful selection and use of domain names makes a substantial difference to international web marketing...
Local hosting forms part of the geo-targeting story - but it also contributes to other factors related to search...
7. Multi-language Content Strategies
Content is the new marketing driver and international content strategies are the difference between success and failure...
8. SEO Localization of Content
SEO-Localization blends search engine optimization with translation, resulting in localized content which is both search engine and user friendly...
9. International Link Building
The number of links pointing to a site has a huge impact on search engine rankings...
10. International Online PR
Improve your global online presence through news articles...
11. Multi-language Blog Management
A blog is very simply an online journal that is crawled and indexed like a website...
12. Cultural Conversion Issues
“Culture” is a mental framework which people in a target market use to navigate their world...
13. Global Web Analytics and Tracking
Web analytics enables marketers to track and analyze all activity on their website...